As General Motors prepare to launch the all-new Cadillac XTS, the brand’s new large luxury sedan, it’s becoming apparent who they’ll be targeting at launch. While drivers of the Audi A6, BMW 5 Series, or Mercedes-Benz E-Class will surely be in the crosshairs, the General is also targeting Town Car drivers — those car service operators who shuttle those with the means around cities like New York.
“A lot of people will not consider Cadillac that buy Mercedes or BMW,” said Patrick Nally, the XTS marketing manager. “They do not put us on their shopping list. There is an opportunity to get the right people in the vehicle who would not otherwise” be sitting in a Cadillac.
This unique niche has long been dominated by the Lincoln Town Car. However, with the Town Car’s recent demise, there’s now an opportunity for Cadillac and it’s new XTS. Not only does GM hope car service operators will adopt the XTS, but the automaker also wants the wealthy fares riding in the back of these shuttles to take note and place an order of their own.