Ahead of the launch for the long-awaited 2012 Model S sedan, Tesla is looking to grow its brand and expand its dealer network. That’s why the electric vehicle maker has just opened its first store in the Lone Star State.
According to Tesla, Houston is home to a significant number of charging stations, making the city ideal for EV owners. The new store is also located in the Houston Galleria shopping center, which will undoubtedly expose plenty of consumers to the advantages and practicality of electric vehicles.
“We are changing the way people learn and think about electric vehicles,” says Tesla Co-Founder and CEO Elon Musk. “Opening a location in the heart of Houston will allow us to expose a new, forward-thinking audience to the benefits of driving electric and Tesla’s market-leading technology.”
The Houston store is just as state-of-the-art as the cars it sells. It features hands-on exhibits, interactive touch-screen experiences, and of course it will give consumers the opportunity to sit behind the wheel of the Model S, which is due to hit the road next year.
The latest Tesla store is the automaker’s 10th U.S. retail location. The automaker operates 20 stores worldwide.
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